ETHSUN AI Application Programme — Commercial Development & Revenue Growth
Artificial Intelligence for Growth and Customer Intelligence
A results-driven 2-day sprint for revenue and marketing leaders leveraging AI to optimise growth, pricing, customer intelligence, and commercial performance.
Programme Overview
The ETHSUN AI Application Programme — Commercial Development & Revenue Growth explores how artificial intelligence is reshaping commercial strategy — from AI-powered marketing systems and predictive sales analytics to dynamic pricing and deep customer behaviour intelligence. Participants develop an AI Revenue Optimisation Strategy tailored to their organisation.
Format & Cohorts
Upcoming sessions
Open enrolment — register at any time
Each participant leaves with a concrete, organisation-specific AI Revenue Optimisation Strategy — a practical AI action plan ready for immediate implementation.
Curriculum
01AI Marketing Systems
- Automated campaign management
- Content personalisation at scale
- Programmatic advertising intelligence
- AI-driven SEO and search strategy
02Predictive Sales Analytics
- Lead scoring with machine learning
- Pipeline forecasting models
- Win/loss prediction
- CRM AI integration strategies
03Dynamic Pricing Strategies
- Price optimisation algorithms
- Demand forecasting and elasticity
- Competitive pricing intelligence
- Yield management principles
04Customer Behaviour Intelligence
- Customer segmentation with ML
- Churn prediction and prevention
- Lifetime value modelling
- Sentiment analysis at scale
Learning Outcomes
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