Oxford Sport Business Executive Programme
The Business of Sport — Strategy, Sponsorship & Governance
An intensive programme exploring the global business of sport, governance, and commercial strategy — delivered online and culminating in an Oxford immersion.
Programme Overview
The Oxford Sport Business Executive Programme brings together sport industry executives, federation leaders, investors and government officials for an intensive blended programme that examines the business of sport through a rigorous strategic lens — culminating in a five-day Oxford immersion and certificate award ceremony.
Choose Your Format
Full online programme combined with 5 days of international in-person immersion, with certificate award on-site.
Cohort Calendar
Curriculum
01Sport Business Strategy
- Sport industry landscape
- Club and federation management
- Monetisation models
- Sport media rights
02Sponsorship & Commercial Partnerships
- Sponsorship architecture
- Activation and ROI
- Rights negotiation
- Brand integration
03Sports Diplomacy & Governance
- Sport and soft power
- International governance
- CAS and dispute resolution
- Sport for development
04Sport Finance & Investment
- Sport investment frameworks
- Club valuation
- Infrastructure finance
- Emerging sport markets
05AI in Sport Business
- AI in performance analytics and talent scouting
- Fan engagement and hyper-personalisation with AI
- AI-driven commercial and media strategy in sport
- Data monetisation and predictive analytics in sport organisations
Professional Dissertation
As a culminating requirement of this programme, each participant completes a Mémoire Professionnel de Fin de Formation — a professional dissertation that bridges academic rigour with real-world strategic application. The memoir is defended before a jury of academic and professional experts.
- Strategic Issue Identification — Define and contextualise a concrete strategic or managerial challenge drawn from your own organisation or sector.
- Literature Review & Conceptual Framework — Anchor your analysis in relevant academic literature and establish the theoretical foundations underpinning your recommendations.
- Analysis & Strategic Recommendations — Conduct a rigorous diagnosis and develop actionable, evidence-based recommendations adapted to your context.
- Defence Before a Jury — Present and defend your findings before a panel of academic faculty and industry professionals at the end of the programme.
Learning Outcomes
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